Following a record-breaking year for piano sales, Roland, a leading manufacturer of electronic musical instruments and professional video products, announces its partnership with Pianote, offering three months of free online piano lessons to users across the U.S. and Canada. Whether it’s looking to hone piano skills or pick up the instrument for the first time, owners of qualifying Roland pianos* will get unlimited access to everything inside Pianote – from step-by-step lessons to detailed song tutorials, access to live lessons, and support from real piano teachers.
The pandemic brought a boom in music instrument sales. According to Pattern, a global ecommerce company, pianos, which are the most commonly played instrument in America, saw one of the biggest surges (+32%) among musical instrument sales during the first few months of the pandemic in 2020. Both Pianote and Roland experienced strong growth, with Pianote doubling its memberships in the past year and members spending more time on average (+20.14%) engaging with the platform. Roland had a record-breaking year as well, with keyboard sales up 60% in 2021. Its piano models have been selling exceptionally well during the last 12 months, with Roland’s award-winning FP-30 ($699.99) being a standout among them. Roland introduced the FP-30’s replacement model in January, the FP-30X ($749.99), which is receiving a record number of orders and is expected to be one of Roland’s best-selling pianos, ever.