L-Acoustics and Mixhalo Enter Strategic Partnership, Plan to Accelerate 5G Live Entertainment Experiences and Hybrid Sound Reinforcement Solutions
From the invention of the modern line source array in the 1990s to the introduction of L-ISA immersive hyperreal technology in 2016, L-Acoustics has earned a solid reputation in live entertainment for forward-looking innovation to elevate the listener experience. Today, the company announces that it has become a major investor in Mixhalo, as well as the exclusive audio professional partner of the San Francisco-based company.
Founded by Incubus guitarist and songwriter Mike Einziger and internationally acclaimed violinist Ann Marie Simpson-Einziger, Mixhalo enables live event organizers to give audiences low latency audio, delivered directly to their own phones and headphones via a mobile app. L-Acoustics and Mixhalo first collaborated in 2019 on Aerosmith’s Deuces Are Wild residency at the Park Theater in Las Vegas, offering a live immersive audio experience with L-ISA technology, combined with a VIP on-stage experience with Mixhalo. Since 2019, Mixhalo has successfully deployed its technology across venues and live events including Sting’s “My Songs” residency at Caesars Colosseum, Red Rocks, Stern Grove Festival and DTE Energy Music Theatre, as well as multiple major league sports venues.
KRK Kares, a program of Gibson Gives, in partnership with Music Has Healing Power and Shriners Hospitals for Children, is creating heartwarming opportunities like the recent update to the Shriners Music Room at Shriners Hospital for Children in Pasadena, California. For patients like six-year-old Naira, going to the Shriners Music Room to sing, dance, perform, or simply observe their friends explore different instruments, can turn the mood around after a hard day of treatments. Music Has Healing Power Founder, Bruce Lowe, thanks the KRK ROKIT 5 studio monitors and KNS 6402 Headphones donated by KRK Kares for the positive effect they have had, not only on Naira’s day, but for all patients at Shriners in Pasadena.
Blake Shelton, founder of Blake’s AV Solutions, was always around and drawn to professional audio, from sitting with his father behind the sound desk at church to his pre-teen and teenage years as a DJ. When he founded 
Lawo, the German manufacturer of pioneering IP audio, video and control infrastructure solutions, has named Oliver Frenzel as Business Development Manager for its SMART line of IP network monitoring solutions. Frenzel, who holds a diploma in Television Engineering and Electronic Media, is already well-known within the Lawo Group and to Lawo customers in his previous roles as Head of Support and Customer Care Manager. These tasks were followed by taking over the post of Lawo’s Business Development Manager SLA, developing quality structures for service level agreements for the entire portfolio. In his new position, Frenzel will take on a central role for the market-oriented advancement of Lawo’s SMART product line and use his expertise to support his sales colleagues in their effort to provide the best possible solution for their customers’ projects.
Hall Technologies, the leader in end-to-end Pro AV solutions, has appointed Mizzen Marketing as their representatives for the Southwestern region of the US. Mizzen has a longstanding reputation in the TOLA region of excellent customer support and positive industry relationships. Hall’s recent move to Texas positions them well for expansion into the TOLA area with Mizzen’s appointment.
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Focusrite
DPA Microphones
Hitmaker Expansion is a software/plug-in bundle originally included free with Focusrite Clarett products in the fall of 2020. Now, Hitmaker Expansion is back, featuring more tools for more interface users, including Focusrite Scarlett 3rd Gen, Clarett+, Clarett USB and Red. Focusrite Scarlett has already helped make more records than any other range of interfaces in the world, and now anyone can complete their recording studio with this new suite of plug-ins and software.
