Video Post-Production and Delivery: Part Three
by John Chevalier and Bryan Cole
We end our series on video post-production and delivery, talking about storage and delivery of your content. Just like in the previous parts, how you intend to use your content will ultimately determine the delivery method, and storage that will work for you.
Have a Plan:
The biggest challenge I see with churches embarking on a video ministry for the first time, is that they don’t have a process as all. This is mostly because it started with a volunteer, and his or her personal rig (for shooting and editing.) It evolved into a team, but the source content became scattered. “Who has the clip of the guest speaker from last Sunday,” you ask? “Oh, that’s on Jeff’s computer – he’s out of town on business.” Of course, that’s the content that your pastor asked specifically for in this weeks’ video news segment.
Just in time for Summer – The ZOMS-TR12V wireless 12-volt trigger is a small device that coordinates your Yard Master Electric outdoor projection screen with the projector and no wires are required. When the projector powers on, the wireless 12-volt trigger acts as a radio-frequency wireless remote and brings down the projection screen into the “open” position. When the projector powers down, the trigger commands the screen to retract back into its casing. This works with the Yard Master Electric outdoor projector screen which is IP33 certified for rain/water protection. Sizes are available up to 180”.
All Things Nerdy / All Things Church
A house of worship’s purpose is to bring people together to share a positive message about faith, and when a facility is able to serve its members more effectively using technology, it translates to higher attendance and positive word-of-mouth – keeping current members coming back and encouraging new ones to join.
Let’s start with a quick definition of “Video on Demand”. Video on demand (VOD) is a system that allows users to select and watch video content when they choose to, rather than having to watch at a specific broadcast time. This can be available to people on some TV’s, computers, tablets and mobile phones.
One aspect of broadcast ministry that can easily get overlooked when choosing a new video or digital film camera is the lens. For consumer video cameras, the lens is often fixed, so you don’t have much choice in the matter. For professional video or digital film cameras, a lens can make or break the project, but if you’re not careful it could also break the bank! The quality and optical clarity of the lens is paramount, but you also have to consider the type of lens mount your camera has, and whether or not you require a fixed lens or zoom lens.
Great video can be a great asset to a great church. But what is the most effective way to implement that video? It’s a key question to ask yourself as a church when deciding to produce videos. Going beyond the live service stream/record can enhance the reach and impact of your church’s ministry, but it can’t be done with a shotgun approach. Just pull the trigger and hope to hit your target. Creating a great video is not the same as utilizing a great video. In researching church videos for this article, I came across some spectacularly produced videos that had 100 or less views. These were created by churches with weekly attendance in the hundreds or even thousands. If the majority of their congregations aren’t even watching their videos, perhaps there’s something wrong with the strategy. Our churches don’t send teams to mission fields without hours of research and planning to make sure their resources are put to good use, so why would we do that with a complex, expensive and time-consuming video production?
