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Sony Electronics Launches Newest Addition to G Master™ Full-Frame Lens Series with the Lightweight and Compact 35mm F1.4 G Master™

Sony Electronics Inc. today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series– delivering first-class image quality and beautiful bokeh in a compact and lightweight design. When paired with an E-mount camera body, the lens offers Sony’s industry-leading AF (autofocus) capabilities – perfect for a wide range of uses such as shooting landscapes, portraits and street photography, for both stills and video.

“At Sony, our purpose is to fill the world with emotion through the power of creativity and technology so we designed the FE 35mm F1.4 GM to perfectly capture the moments that need to be saved forever,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “With exquisite resolution and intelligent focusing technology, all in a small, lightweight design, this is an indispensable lens that does not compromise on image quality.”

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XSF UV Light Towers

Using existing germicidal technology and UV-C lights, XSF has developed the XSF UV Light Towers. They are sturdy stainless steel and aluminum towers that provide peace of mind by disinfecting exposed surfaces and air in rooms or enclosed spaces.

There are two models of the UV Light Tower currently offered by XSF. The Timer Model is a 440W UV-C tower with 8each 55W lamps, a built-in programmable LED touch screen timer, and a remote switch. The touch screen timer may be set in 5 minute increments up to the desired disinfection time. Disinfection time recommendations are provided with the UV Tower. Once the cycle is initiated, the touch screen will show a 60 second countdown to allow personnel to evacuate the area to be disinfected before the lights automatically turn on. The tower will turn itself off after the pre-determined cycle countdown is complete.

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New RTI 4K Video Over IP Platform Enables Seamless Control Integration

RTI, a leading control and automation manufacturer, today announced a new Video over IP (VIP) platform that allows integrators to distribute 4K UHD video over a 1GB network switch. This exceptionally flexible system can be installed in minutes, scaled to a virtually unlimited number of endpoints, and controlled natively within the RTI control environment. For the user, everything in the system is conveniently displayed on an RTI touchpanel, remote, or mobile device with video preview, making it easy to align any source with any display.

"Our new VIP platform allows integrators to take advantage of existing network infrastructure to cost-effectively distribute crystal-clear video to displays across installations of any size," said RTI Director of AV Product Management, Neal Ellsworth. "We've designed it so that integrators can deliver the benefits of Video over IP without the need for a deep understanding of networking or the need to manually assign IP addresses. It's fully integrated into the RTI Integration Designer APEX programming and configuration platform, so all endpoints auto-discover and configure. This saves time on every installation."

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Brian Dowd Joins A.C. Lighting Inc. as Sales Representative for Southeastern USA

A.C. Lighting Inc., distributor of world-class lighting and rigging technologies, is pleased to announce the appointment of Brian Dowd, a well-respected veteran in our industry, to the position of Sales Representative, Southeastern USA.

Brian brings over 30 years of experience and a proven track record of success in the Pro-Lighting industry, working in senior positions for leading companies including, GLP, A.C.T. Lighting, and TMB.

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IMS Technology Services Strengthens Managed Services Layer with SyncPro CloudOS Platform

SyncPro announces that IMS Technology Services (IMS) has joined its growing AV community of CloudOS-connected integrators. Leveraging SyncPro’s managed services platform, IMS can now remotely monitor and troubleshoot its commercial AV installations, strengthening its value proposition for end users.

Based near Philadelphia, IMS often monitors the health and performance of its AV projects post-installation. In addition to standard troubleshooting and diagnostics, IMS monitors how often and when equipment is used to determine when systems should be replaced, upgraded or scaled. Importantly, the CloudOS platform will greatly extend IMS’ reach across a client’s AV ecosystem, instead of limiting access to specific components as before.

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Luxul Delivers Installation Flexibility With New Five-Port PoE+ Powered Gigabit Switch

Luxul, the leading innovator of IP networking solutions, today introduced a new five-port PoE+ powered Gigabit switch with PoE pass-through. For installation flexibility, the SW-100-05PD is powered by a PoE+ switch or injector — eliminating the need for a power supply — and offers multiple mounting options.

The SW-100-05PD features a dedicated PoE+ input port, a pass-through Gigabit PoE port capable of powering a PoE/802.11af device up to 15 Watts — such as an IP camera, control system interface, or AV-over-IP receiver — and four additional non-PoE Gigabit. The unit offers a durable metal enclosure and includes attachable rubber feet for desktop mounting, mounting wings with keyhole features for surface mounting, and magnetic feet for easy mounting to metal surfaces.

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Lectrosonics Sponsors Sound is Essential Contest

Lectrosonics, together with a number of dealers, industry manufacturers and end users, has been spearheading a social media campaign for the last few weeks, Sound is Essential, to emphasize that no matter the medium, sound is critical. Without sound, stories and messages are lost to the viewers, audiences, or congregations. Alongside the campaign, Lectrosonics is sponsoring the Sound is Essential creativity contest, where users can upload videos to Facebook, Instagram, Twitter, YouTube, LinkedIn, and tag them with #lectrosonics and #soundisessential. The deadline to enter the contest is January 31, 2021.

The Sound is Essential videos should be short, creative, and focused on demonstrating the importance of sound. For instance, with the sound of the video absent altogether, viewers will likely wonder “what went wrong” at first, while they try to figure out why they can’t hear anything. This content may be in the form of product introductions, instructional videos, tips and tricks, videos, and the like.

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dbTechnologies – EAW For Distribution Partnership

By distributing each other’s products in their home regions EAW and dBTechnologies will better serve their customers and position themselves for growth into 2021.

“The dBTechnologies and EAW brands offer exceptional innovation and value to their customers and deserve the best chance to grow globally. A lack of unified distribution in Europe has held EAW back here for years and the star power of EAW will be a big part in lifting the image of dB in the US, exposing the brand to even more customers.” – Arturo Vicari RCF Group [RCF Group CEO)

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