VUE lunches European expansion at ISE with energetic new leader and a direct distribution operation for Germany, Austria, and Switzerland
Escondido, Calif. – Following two years of exponential growth in in North America and Asia, VUE is pleased to announce an aggressive program to focus on building European markets with the opening of a new distribution center in Germany, and the appointment of Frauke Jungbluth to lead the brand’s sales development initiatives and distribution operation in Germany, Austria, and Switzerland.
Jungbluth brings to VUE more than three decades of experience in building and nurturing highly effective distribution and dealer relationships across Europe. Her most recent positions at Deal 11 and Penn Elcom GmbH followed a 12-year stint at EV/Dynacord, now part of Bosch Communications. Jungbluth’s has also held strategic sales roles at noted pro audio companies such as NHTL Holztechnik GmbH, SYRINCS Audiotechnik, and Trius Vertrieb.
Jungbluth’s appointment coincides with the opening of VUE’s new Solingen Germany-based sales support and distribution operation. Directly connected to VUE’s global manufacturing network, the newly established facility will serve the brand’s growing European dealer and distributor network by providing easy and quick access to the full complement of VUE systems.
“For the last few years we’ve been focused very heavily in expanding our strong US sales base to Asia, and have enjoyed an extremely robust 200% growth worldwide with a very significant part of that growth being the direct result of our APAC effort,” explained VUE CEO Ken Berger. “We’re now set to bring a similar focus to Europe for 2019. Adding Frauke and the new distribution facility is the first in a series of vigorous moves that will make it easier for Europeans to experience the VUE difference and be part of our growing global profile.”
Jungbluth added, “For such a young company, VUE has risen quickly onto the global stage with A-list tours and festivals, and innovative designs. I’m extremely proud to join a team that in a very short time has proven to be able to disrupt a mature market with fresh ideas and a renewed focus on long-term relationships. I’m excited to be a part of the VUE team and bring these amazing products to the European stage. I am looking forward to sharing VUE’s values with customers who appreciate finding mutual success with like-minded and passionate industry professionals.”
Frauke will be leading an all-hands-on-deck VUE ISE team that includes Ken Berger, CEO; Tony Sawyer, Technical Support; Joe Manning, Asian Market Development; and Holger DeBuhr, EMEA Business Development. VUE’s expanded ISE Stand A190 in Hall 14, will feature the new e-Class Uber-Performance Architectural Loudspeakers along with the al-Class Acoustic Linearity Line Array systems and the h-Class Ultra Definition loudspeaker systems.