Lectrosonics, together with a number of dealers, industry manufacturers and end users, has been spearheading a social media campaign for the last few weeks, Sound is Essential, to emphasize that no matter the medium, sound is critical. Without sound, stories and messages are lost to the viewers, audiences, or congregations. Alongside the campaign, Lectrosonics is sponsoring the Sound is Essential creativity contest, where users can upload videos to Facebook, Instagram, Twitter, YouTube, LinkedIn, and tag them with #lectrosonics and #soundisessential. The deadline to enter the contest is January 31, 2021.
The Sound is Essential videos should be short, creative, and focused on demonstrating the importance of sound. For instance, with the sound of the video absent altogether, viewers will likely wonder “what went wrong” at first, while they try to figure out why they can’t hear anything. This content may be in the form of product introductions, instructional videos, tips and tricks, videos, and the like.