SDVI, the leading platform provider for cloud-native media supply chains, today disclosed that its usage metrics for the first half of 2021 from the Rally cloud-native media supply chain platform have surpassed equivalent metrics recorded for all of 2020. The dramatic uptick in hours of content managed and processed by Rally signals an accelerated shift among media businesses toward cloud-based media supply chain infrastructure to drive efficiencies and increase business agility.

For the first half of 2021, a total of 15.75 million hours of content passed through the Rally platform, already more than the total for all of 2020 (15.5 million hours). Of that total, 11.2 million hours of content went through Rally's media analysis engine with another 4.6 million hours of content processed (transcode, QC, audio leveling, ML, etc.) through Rally media supply chains. Compared to 125 million jobs completed last year, more than 135 million media processing jobs have been completed on the Rally platform through the first six months of 2021. To support both increased usage and new use cases, SDVI added nine new applications to the SDVI Application Services Market during the first half of 2021, bringing the total number of applications available on a consumption basis to 45.