Digital Nirvana Launches MetadatorIQ for Automatic Generation of Intelligent Metadata
Digital Nirvana today introduced MetadatorIQ — the latest generation of the company's secure, scalable platform for automating metadata creation in preproduction, production, and live content workflows. Optimized for Avid MediaCentral | Production Management assets, MetadatorIQ is a hybrid on-premises/SaaS application that applies advanced machine learning and AI-based content analysis to accelerate metadata creation and shorten content delivery cycles.
"Media companies are challenged like never before to create larger volumes of personalized content and then deliver it to targeted audiences across many dispersed channels," said Russell Wise, senior vice president at Digital Nirvana. "The key to creating, finding, understanding, and organizing new content as fast as possible is highly descriptive metadata, but until now its creation has been a manual, time-consuming, and costly process."