Featuring an Intimate and Inspirational Session with Jason Lovins Band and We The Kingdom for “Believe in Music”
Yamaha is combining the powerful message of faith through music with the intimate setting of a prayer service for its annual Night of Worship event, January 21, 2021 during Believe in Music Week.
For the past 11 years, the Yamaha Night of Worship concert has presented inspiring live performances by worship music artists. The 2021 version will deliver the same immersive experience but in an online, interactive and personal format.
Believe in Music Week is the virtual reimagining of the annual NAMM Show, canceled due to COVID-19 restrictions.
The hour-long session will feature music performances by We The Kingdom, named the 2020 New Artist of the Year by the Gospel Music Association, and the acclaimed and popular Jason Lovins Band. The bands will also share their experiences using music to inspire, and Yamaha is offering a live chat feature allowing viewers to interact with the artists and special guests during the livestream.
“This year’s event will deliver the best of contemporary worship music artistry, featuring We The Kingdom, an exciting newcomer on the music scene, and Jason Lovins, a beloved recording and touring artist with an incredibly inspirational story,” said nine-time Emmy award-winning producer Chris Gero, chief artist relations executive, Yamaha Artist Relations Group/Yamaha Entertainment Group. “The online and interactive format will allow the viewers to get up close and personal with these artists and establish a deeper connection with their messages of faith through music.”
Night of Worship will stream on January 21, 2021, from 4 to 5 pm PST. The event can be viewed on the Believe in Music “Artist TV Channel,” and viewers must first register for Believe in Music at https://attend.believeinmusic.tv.
A separate registration for Night of Worship is not required.