PIXELHUE Expands in North America, Appoints Blizzard Lighting as #1 U.S. Distributor

In home_page, Image, Industry News, Lighting, Lighting Industry News, Web Articlesby Josh Makariak

Professional AV solutions company PIXELHUE Technology has joined forces with Blizzard Lighting, industry-leading manufacturer of pro LED video & entertainment lighting, in a distribution partnership covering the United States and its territories.

Born from NovaStar, global leaders in LED display control solutions, PIXELHUE quickly achieved international market success with their image processors, presentation switchers and event controllers. With existing offices in China and the Netherlands, the new partnership with Blizzard, also a top U.S. distributor of NovaStar’s, allows PIXELHUE to further establish their worldwide footprint.

“We are very happy to have found an experienced, knowledgeable, and specialized distributor like Blizzard, who also emphasizes the highest quality of product & support in the live event space,” says PIXELHUE’s General Manager of International Business, Bella Han. With inventory stocked locally, Blizzard’s logistics capabilities give customers the ease of domestic ordering, shorter lead times, and US-based training & support. These offerings plus new product availability in the marketplace give PIXELHUE a competitive advantage.

“We’re thrilled to announce this partnership. PIXELHUE’s growing expertise and product mix are a perfect combination with our existing internal operations, LED video knowledge, and industry reach,” says Atom Slaby, COO at Blizzard Lighting. Collaboration has been ongoing for months, with new product demonstrations and in-person trainings taking place to strengthen the relationship. PIXELHUE brands will gain exposure with hundreds of authorized resellers in Blizzard Lighting’s network, including upcoming training opportunities at their Wisconsin headquarters and facility in Los Angeles, California.

Blizzard’s architectural and event production LED lighting fixtures, among others, are complimented by their IRiS® Video series of pro touring, permanent install, stage/rental, fine pitch, and virtual production LED panels; PIXELHUE’s product lines include video processors, switchers, controllers, and media servers designed for live events, conferences, stadiums and performance venues.