Just Add Power, a leader in AV-over-IP distribution, today announced that the company’s MC-TX3 MaxColor™ 4K60 Series Transmitter was recognized with Sound & Video Contractor (SVC) magazine’s prestigious Best of Show honors at InfoComm 2024 in Las Vegas. Winners were selected based on features, ease of use, and innovation, with the awards presented during the show. This marks the third solution in the MaxColor portfolio to be distinguished by the pro AV industry.

“Shortly after launching the MaxColor Series 1 in 2021, we won the Commercial Integrator BEST award, followed by AV Technology magazine’s InfoComm Best of Show for our MaxColor 4K60 Series 2 transmitters and receivers last year. We’re honored to have continued that winning streak this year,” said Ed Qualls, CEO at Just Add Power. “This is a hard-earned recognition of the expertise and passion our engineering and product management teams have poured into continuing to develop the MaxColor Series to meet the varied needs of today’s AV-over-IP systems. We’re grateful to the SVC judges who took the time to review and recognize the innovation of the MC-TX3.”

The MC-TX3 MaxColor 4K60 Series Transmitter natively supports 4K60 in and out, allowing end users to play Ultra HD video from any 4K source and device now available, along with compatibility for AES67 audio systems. With MC-TX3, video at 12-bit color and 4:4:4 chroma can be distributed over Cat 5/Cat 6 cable. Like the MaxColor MC-TX2, the new transmitter offers power over USB-C, supporting KVM or, for example, a USB web camera signal over IP. Further, it supports MPEG downstreaming for connected devices, such as a laptop or tablet. Even more, it supports input for LPCM audio up to eight channels, AES67 audio send and receive up to eight channels, and AES67 audio injection into any Just Add Power network. Like many other transmitters in the Just Add Power lineup, it includes HDMI pass-through; control of endpoints via RS-232, IR, and CEC; and Image Pull, which allows users to preview an image from any source or display from any web browser or control system at up to 10 fps.

Just Add Power’s award-winning MaxColor 4K60 technology was introduced in 2021 to facilitate the distribution of 4K video content from any source to any screen, enabling businesses to display vivid and detailed imagery across an entire venue. Whether it’s for broadcasting live events, deploying a multiscreen video wall, or creating a specific ambiance with digital artwork, Just Add Power’s MaxColor Series has the flexibility to deliver virtually lossless 4K high-quality visual experiences that elevate any space. All MaxColor products can distribute 4K60/4:4:4/36-bit-color video over a 1GB managed network using Cat X (Cat 5e minimum) cable, while the MC-TX2 and MC-RX2 provide the option of using fiber, so integrators can use the cable that best fits their projects.

More information on Just Add Power and its products is available at www.justaddpower.com.

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