Elation is excited to welcome William Irwin as a new Regional Sales Representative for the U.S. Mountain States region. William’s valuable expertise, innovative outlook, and extensive background in project management, engineering, integration, and product development make him an invaluable addition to the Elation sales team.

William has been involved in production and systems integration since 2006, including as Business Development Director for Clearwing Productions. Prior to joining Elation, he worked at GLP as a Brand Manager and product developer for Scenex Lighting, the company’s custom LED solutions division. He has also been active with IATSE, specializing in atmospheric and pyrotechnics for film.

William started in the new position at Elation in early March and is enthusiastic about the role, stating, “I’m looking forward to being a driving force behind a company that, like myself, values cutting-edge excellence and innovation, while building relationships with our clients and end-users.”

John Dunn, Director of Sales at Elation, acknowledges the notable addition to the team: “With William’s ambition and know-how, he’s set to play an instrumental part in forging a path of continued success for the company,” he states. “Equipped with a thorough grasp of the lighting industry and a robust network, he is the ultimate asset for expanding our reach and solidifying the market presence of our avant-garde lighting and control solutions.”

As Regional Sales Representative, William’s main responsibilities involve identifying new opportunities and broadening market share through enhanced growth. “I intend to capitalize on Elation’s esteemed reputation to deepen our market influence by nurturing current partnerships and developing new strategic alliances. Joining a company celebrated for its top-tier solutions and a customer-centric philosophy is incredibly inspiring,” he concludes. William’s collaboration with Elation signals another promising chapter in the company’s ever-evolving journey toward excellence.