HD Video Switching Pioneer Embarks on New European Sales Strategy
PureLink today announced it has ended its longtime partnership with its EU distributor, PureLink GMBH, and has begun carving out new distribution channels, via new sales and logistics partners, products, and services.
As one of the world’s most respected providers of HD Video switching and extension solutions for over 20 years, and inventor of many landmark products and technologies that continue setting new standards in 24/7/365 mission-critical applications worldwide, PureLink had represented the ultra-high-end, professional series of products in PureLink GMBH’s lineup. PureLink now intends to fully leverage that pedigree to reach a greater audience throughout Europe.
“We look forward to expanding PureLink’s reach across Europe,” said Howard Schilling, PureLink’s Director of Sales. “Our previous arrangement had run its course, and we now need to best position our brand for maximum growth in the future.”
In addition to its legendary lineup of switching and extension products, in recent years PureLink has introduced an award-winning control automation line, called ‘iCON’, which also drives its groundbreaking ‘PushGO’ line of pre-programmed meeting room packages.
