Elation Professional is pleased to announce that professional manufacturers rep firm Bormann Marketing has been named the new representative of Elation products in the six South Central US states of Texas, Oklahoma, Louisiana, Arkansas, Missouri and Kansas.

Bormann Marketing specializes in professional solutions for the commercial and professional audiovisual industry and has expanded steadily in the region throughout its 30+ year history. Based in Hopkins, Minnesota, just outside of Minneapolis, the company encompasses sales, technical and support staff, and operates satellite offices in Chicago, Dallas, and St Louis.

“We’re excited to be part of the Elation team,” said Brad Horbal, Vice President at Bormann Marketing. “Teaming with a professional lighting company like Elation allows us to round out our portfolio of professional high-end audio, lighting and video products so that we can better serve our customers. We look forward to talking to customers about the benefits of using Elation products and working together with the Elation team to continue to grow our businesses.”

Bormann Marketing’s years of experience developing relationships with contractors, integrators, production companies and other clients in the region combined with their market knowledge provides Elation an excellent partner to increase coverage and more effectively penetrate the South Central region. Eric Loader, Director of Sales & Marketing at Elation, stated, “Bormann Marketing is a great addition to our sales network and will be a valuable asset in broadening our reach in the area. We are excited to explore this partnership and grow together.”

The new relationship went into effect on September 1, 2021. Visit Bormann Marketing at Booth 307 at the upcoming Church Facilities Conference (CFX) September 21-22 at the Kay Bailey Hutchinson Convention Center in Dallas, TX.