Elation Professional is pleased to welcome Ross Blitz to the company’s growing US sales team in the position of Channel Market Manager – East. Ross, who is based in New York City, started in the new position in late February with a primary focus on the key vertical markets of live entertainment and broadcast & film across the Eastern US.

Ross brings with him invaluable experience as a lighting director, programmer and production manager from years working in concert touring, television and broadcast. He spent the last 10 years as a concert touring lighting director, honing and expanding his lighting skills while developing important relationships in the live performance market. His many credits include working as Lighting and Media Director for Lionel Richie, as well as serving on the lighting team for three Olympic Games (2016 Rio de Janeiro, 2018 South Korea, and 2020 Tokyo).

Working with Elation’s growing Channel Market team, and alongside the company’s existing independent rep team, Ross will promote Elation to designers, specifiers and key stakeholders to help drive brand and product awareness, increase product adoption and help Elation to continue to grow its overall market share.