Christos Desalernos, new owner and operator of AMI 2.0
Respected AV Manufacturer Representative Firm Now Owned and Operated by Industry Veteran Christos Desalernos
Aldridge Marketing Inc., a manufacturer representative firm specializing in audio and video equipment for more than 33 years, today announced the transfer of ownership from co-founder Madeline Aldridge to AV veteran Christos Desalernos. Effective Oct. 5, 2025, the change represents a strategic decision to ensure continued growth, innovation, and modernization of the company’s support and services in an evolving AV market.
PR Image
Founded in 1991 by Randall Aldridge, Aldridge Marketing has earned a reputation as a trusted independent manufacturer’s representative in the professional AV and MI industries. The company partners with both domestic and global AV manufacturers to bring innovative solutions to markets throughout Texas and surrounding regions. Its expertise spans live sound, performance venues, houses of worship, corporate AV, education, hospitality, and broadcast, supporting integrators, consultants, and end users alike. With its deep product knowledge, strong industry relationships, and reputation for responsiveness and integrity, the company has helped shape technology solutions that deliver exceptional audio and visual experiences for more than three decades.
Under Desalernos’ leadership, the company will enter a new chapter as AMI 2.0. This relaunch reflects significant new investments designed to enhance operations and strengthen customer support, including:
- Automation and proprietary platforms to streamline order processing, confirmations, quotes, and AR/AP functions.
- Upgraded internal systems that free the team to focus on relationships, sales, customer service, demos, consulting, and design.
- Enhanced digital presence with a new website and expanded marketing initiatives across LinkedIn, Facebook, Instagram, and leading AV publications.
A well-known and respected presence in the pro AV industry, Desalernos brings nearly three decades of experience in audiovisual sales, distribution, and product design. He previously served as director of sales at Furman Power, where he successfully expanded market share by 30 percent through strategic product representation and strong client partnerships.
“This transition is about building on the strong foundation Aldridge Marketing has established over its successful history while embracing modernization for the future,” said Desalernos. “Through AMI 2.0, we look forward to working closely with our partners and customers to explore new opportunities and deliver the same high-quality support and expertise they expect from our team.”
The ownership change will be seamless for existing customers. All contracts, partnerships, and service agreements remain unchanged, and there will be no disruption to ongoing projects, deliveries, or customer service. Ms. Aldridge, who helped shape Aldridge Marketing into a trusted partner for the professional AV community, will remain involved in an advisory capacity to ensure a smooth transition.
For more information on Aldridge Marketing and its services, visit www.aldridgemarketing.com, call (800) 888-2005, or email sales@aldridgemarketing.com.
