Image Marketing Pro New Elation Sales Rep for Southern California, Southern Nevada, and Hawaii
Elation is pleased to announce that Image Marketing Pro, a dedicated division of the reputable manufacturers’ representative firm Image Marketing, has been appointed as the new sales representative for Elation products in Southern California, Southern Nevada, and Hawaii, effective immediately.
Backed by over 40 years of sales experience and Image Marketing’s long-standing legacy of success in the AVL industry, Image Marketing Pro brings the same expertise and customer-driven approach to the dynamic world of entertainment lighting. The new partnership with Elation marks a significant step in providing cutting-edge lighting technology, expert guidance, and unparalleled support to production professionals, rental houses, integrators, and designers in the region.
Based in Orange County in metro Los Angeles, Image Marketing has been serving the entertainment technology industry since its founding by Bob Rufkahr in 1980. Since 2010, the firm has been led by his son, Tony Rufkahr, who has grown up in the industry and continues to carry forward the company’s strong reputation for delivering exceptional solutions and service.
“We are thrilled to launch Image Marketing Pro and to represent Elation in the territory,” said Tony Rufkahr, who serves as Principal at Image Marketing Pro. “Elation’s commitment to innovation and the highest quality aligns perfectly with our mission to deliver best-in-class solutions and service. We look forward to empowering professionals with the necessary tools to create extraordinary visual experiences.”
Image Marketing Pro will represent Elation’s diverse product portfolio of intelligent moving lights and LED lighting solutions, widely used in concert touring, theater, broadcast, house of worship, themed environments, and permanent installations. The partnership also includes the distribution of lighting control solutions from Obsidian Control Systems, and atmospheric effects from Magmatic.
To support the new partnership, Image Marketing Pro has added Jon Hyrkas to their team, a seasoned designer and sales representative with 20 years of experience in the theater and entertainment industry. “Jon brings with him a wealth of experience as a dealer, rep, and manufacturer representative and is thrilled to be part of Image Marketing Pro and the Elation sales team in the territory,” added Rufkahr.
Other key personnel at Image Marketing Pro include Kara Rufkahr in Customer Service and Subhash Polamuri in Data Analytics and Reporting. As a division of Image Marketing, Image Marketing Pro will also benefit from the synergies of its parent company such as access to broader resources, established industry relationships, and a shared knowledge base.
Eric Loader, Global Vice President of Sales for Elation, is enthusiastic about the new partnership, stating, “We’re excited to welcome Image Marketing Pro as our new sales representative for Southern California, Southern Nevada, and Hawaii. With their deep industry expertise, customer-focused approach, and the strong legacy of Image Marketing behind them, we’re confident that Image Marketing Pro will elevate our presence in the region. With a Focused PRO Lighting team experienced in specification and design, this partnership will bring added value to our dealer network by providing expert support and tailored solutions to meet the demands of today’s dynamic lighting market. Beyond just products, our goal is to provide unparalleled service and education for dealers, designers, and end-users. Image Marketing Pro shares this philosophy, ensuring that customers receive expert guidance, training, and support to maximize the performance of their lighting systems.”
Rufkahr concluded, “We’re super excited to be part of the team and can’t wait to see all the great things we’ll do together. It’s an unbelievable opportunity, and we’re going to take it to the moon!”
