Yamaha Corporation of America, Professional Audio Division has announced the promotion of Marc Lopez to the position of director of marketing for Commercial Audio (CA), responsible for all marketing aspects of CA products.

In 1997, Lopez began his Yamaha career as an applications specialist for Yamaha digital mixers and later as software product manager. Prior to his promotion to director of marketing, he held the position of marketing manager for Yamaha Commercial Audio for ten years.

“Marc’s deep knowledge of the commercial audio business, combined with excellent marketing instincts, makes him a truly valuable member of the management team.” states Alan Macpherson, general manager, Yamaha Professional Audio.

In other Yamaha staff news Sorrell Hanson has joined the company in the role of marketing communications manager for the Pro Audio Division. Sorrell has 14 years of marketing experience that includes email and web marketing, social and digital campaigns, website management, marketing promotions, and project management. As marketing communications manager, Hanson will be responsible for managing the various marketing campaigns for print, email, social media and digital opportunities and will report directly to Marc Lopez.