Building on the continuing interest of Solid State Logic’s dive into live audio production, the company is regularly adding to its commercial distribution network for the new SSL Live console. As a result of this enthusiasm, the company has appointed Alfa Audio as the official SSL Live dealer in Denmark and Arva Trading will oversee distribution in Sweden.
“With live equipment portfolios that perfectly complement SSL’s Live console combined with a wealth of experience in the live market, both Alfa Audio and Arva Trading are ideally suited to partner with SSL in this new venture,” says Tim Harrison, Area Sales Manager, SSL. “The highly innovative new Live console has rightly generated high expectations from our prospective clients to deliver a sales support structure of the highest standard at the local level. This is accomplished through Alfa Audio and Arva Trading.”
“We at Alfa Audio are very excited to add the Solid State Logic Live console to our product portfolio,” says Morten Laulund Uldbæk, Product Manager, SSL Live, Alfa Audio A/S. “We have already had several opportunities for hands-on experience with the new SSL Live. The layout, feature set and audio quality of the console are all perfect. We are convinced that SSL Live presents a whole new way of working and thinking about mixing live audio. The features of the SSL Live, combined with the natural expectation of the very high audio quality for which Solid State Logic is known, has attracted the attention of several key players in the Danish pro audio market. We look forward to presenting the console to our customer base.”
“Arva Trading and SSL have longstanding and prosperous business relations for distribution of SSL’s renowned analogue recording and digital broadcast consoles and we are very pleased to have the new SSL Live added to the roster,” says Olof Arvidsson, Managing Director of Arva Trading. “As Arva is the leading provider of high-end live sound equipment in Sweden, with brands such as d&b audiotechnik, DPA Microphones, Sony Digital Wireless Systems, and more, the SSL Live console fits perfectly into our product range. We are really thrilled to sell the new Live console and are positive it will have a great impact on the professional live market in Sweden. We are look forward to working with SSL Live, knowing that SSL is a reliable manufacturer of world-leading mixing consoles.”