Cobalt Digital and PESA Announce Global Strategic Partnership

In Industry Newsby admin

Cobalt Digital today announced it has entered into a global strategic partnership with PESA, a worldwide leader in audio and video routing and IP streaming. The partnership enables the two companies to integrate their complementary technologies, create synergistic bundled solutions, and take advantage of joint sales opportunities for optimal market penetration and geographic coverage.

“Cobalt’s essential terminal and convergence products are synergistic with PESA’s routing and control products. This strategic partnership plays to both of our technical strengths, benefitting all markets with overall competitive bundled solutions comprised of quality products that integrate specialized technology,” said Bob McAlpine, executive vice president of sales and marketing at Cobalt Digital. “From a business standpoint, we’ll be able to unify our sales teams and open up new market opportunities for both of our respective product lines. Cobalt is a dominant broadcast/sports market seller, while PESA dominates government, corporate, educational, and industrial markets. Our companies will cross-pollinate those markets with more cost-effective and technologically attractive bundles.”

Initially, Cobalt and PESA have integrated the Cobalt BBG-1070 multiviewer and PESA’s Cougar and Cheetah routers, with all information and parameters being displayed on PESA’s Windows®-based CATTRAX Software Control GUI. This integration enables plug-and-play functionality for both product groups in an expandable package with routing and monitor display. The combination is an example of the best-of-breed solutions the companies will be able to offer based on Cobalt’s wide range of convergence products and PESA’s leading routing and streaming products.

“Cobalt brings skills, relationships, and a product portfolio that wonderfully complements the PESA offerings. At the same time, Cobalt’s tremendous energy, experience, and talent makes the partnership a good cultural fit,” said John T. Wright, SVP, sales and business development at PESA. “We have already been working together to our customers’ benefit. Going forward, our joint knowledge and experience will bring to market innovative and exciting products for our clients.”

Cobalt and PESA will demonstrate their first integrated solution at the 2016 NAB Show in Cobalt Digital booth N1418 and PESA booth SL4621. More information about Cobalt Digital and its products is available at More information about PESA and its products is available at


Visit Cobalt Digital at the 2016 NAB Show, Booth N1418