The TONE® Knows and VidOvation today announced a partnership to integrate TONE’s direct-to-device marketing and analytics technology platform with VidOvation products and services in the broadcast, production, streaming, and Pro AV markets. This partnership will give VidOvation customers the ability to run video, audio, and data transmissions enabled with TONE to broaden user engagement in live events.

TONE’s personalized Audio Activated QR™, with its patented TONE Technology™, gives consumers the ability to connect with their favorite brands during live events. In its simplest form, TONE delivers tiny fragments of engineered audio, aka TONE Tags®, through any audio-based delivery system. When combined with a TONE-enabled mobile app, it listens to beacons or transmitters for audio QR codes embedded in the audio tracks of film, television, advertising, digital signage, and other media. This embedded code gives the mobile app the geolocation of a user’s device, identifying the media they are engaged with and pinpointing their location at a live event. By passively engaging the user with personalized content, its delivery is based on the user’s location and promotional information within their vicinity, making the mobile app a perfect companion for organizations involved with live events — including trade shows, sporting events, live television, cinema, and retail sales.