Creative Technology Moves Vegas Operation and Invests in PROLIGHTS EclProfile FS

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During the late summer of 2020, Creative Technology (CT) made the final transition to their new 105,000 square foot warehouse space in Las Vegas, NV. The new warehouse offers CT over three times the space of their previous location. “Plain and simple, we needed more space, we were busting at the seams in our old location.” Says Chris Wasilauskas, Technical Director of Lighting for Creative Technology. “We needed more space for our current inventory as well as additional space for the new gear that we have been adding to meet our clients’ needs.” Adds Wasilauskas. The new warehouse in Henderson on Raiders Way dedicates 60% of the space to lighting, the other 40% to a combination of Video and Audio.

Helping to fill out the new warehouse space, Creative Technology recently invested in 500 PROLIGHTS EclProfile FS LED Ellipsoidal from A.C. Lighting Inc.  “We have been looking for an LED-based fixture that has excellent color rendering for the camera, full-spectrum color mixing and is easy for technicians to operate onsite.” Say Wasilauskas. The EclProfile FS hit each of those requirements and more. “A good portion of our business is large-scale corporate events.” Says Ian Dobson, Project Manager for Creative Technology. “A number of these types of events can have multiple breakout meeting rooms each requiring a basic stage wash. A single gig can have as many as 200 hundred EclProfile FS onsite. On top of that, we can have multiple events happening in the same time frame, so we needed the inventory and space.” Adds Dobson.

Brian Dowd Joins Ayrton as Designer Relationship Manager for North America

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As Ayrton continues to expand its international designer relations and sales teams, the company is delighted to welcome Brian Dowd as its new designer relationship manager for North America. The new role takes effect from 1 October 2021.

Dowd brings to Ayrton nearly 45 years of experience across almost every aspect of the lighting industry, from production and rental to distribution, sales and leadership roles in a variety of companies. His new role will see him work with lighting designers, specifiers and key production contacts to excite and develop the market for Ayrton, supporting the work of Ayrton’s North American distributor, ACT Entertainment.

Elation Proteus™ Leading the World in IP65 Automated Lighting With Over 10,000 Units in the Market

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When lighting designers, lighting rental companies and production houses the world over need IP-rated lighting fixtures, the Elation brand frequently appears at the top of their wish list. Especially, the company’s Proteus™ line of IP65-rated automated lighting has emerged as a worldwide standard for environmental ingress protected luminaires with over 10,000 units now in the market, and the innovation continues with three new Proteus products set for release this fall.

Elation has been at the forefront of IP-rated fixture development the last five years and its line of IP-rated automated lighting has been tried and tested on the largest projects around the world since first launching in 2016. Elation now offers one of the widest selections of IP65-rated lighting fixtures on the market with the Proteus name ringing synonymous with weatherproof lighting.

Pathway Connectivity Launches New Website

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Pathway Connectivity is excited to announce the launch of their entirely refreshed website The new site has been designed to offer a first-class user experience with a modern design and improved navigation for fast and easy access to product information.

To help the user navigate, Pathway products are grouped together into categories, allowing viewers to easily browse, search and compare products. Product pages include quick overviews with images along with more detailed information, such as drawings, technical documents, and CSI specs.

New to the site is a Submittal Spec Sheet tool. With this tool, users are guided to find the exact catalog # of the required product, showing all available options. The upgraded site also features educational content, including a DMX512 overview section with helpful information on how to best use Pathway products for various lighting applications.

Huge ADJ LED Video Wall Provides Backdrop For Purpose-Built Community Studio In Atlanta

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A new professional recording studio has been opened in Atlanta, GA to provide local businesses and creatives a turnkey solution for producing high quality video content. Anthony Murray Studios features a multipurpose space with a large ADJ high resolution LED video wall backdrop on one side and a green screen setup on the other. The studio is equipped with high quality video capture and editing equipment as well as a versatile lighting rig comprised of fixtures from ADJ as well as sister brand Elation Professional.

Conceived by speaker, author and faith leader, Anthony Murray – founder of the Oasis Church in Greater Atlanta – the new studio is designed to provide individuals and organizations in the city with the tools to produce high quality video content quickly and easily. The facility is available for rent to anyone who wants to use it, but will also be utilized by Anthony’s church, and others in the area, as a resource for recording video sermons and other faith-based media.

Mixed White or Not Mixed White, That Is the Question

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The debate over what LED system produces the best white is a difficult one to resolve. Is crisp brightness and power most important? Or the ability to create a variety of shades and deeper colors? In the end, it all depends on your needs.

Join Alistair Smyth and Frederik Afif on the September 9th Elation Coffee Break as they scrutinize the Fuze Spot™ and Fuze Profile™ with framing, versatile LED moving heads with RGBMA color mixing systems that can mix any shade of white a designer desires, or just as easily mix deep saturates or soft-field pastels.

ADJ Fixtures Chosen For Felix Jaehn DJ Mag Livestream From Bootshaus in Cologne, Germany

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Coinciding with the voting for its Top 100 Clubs poll, DJ Magazine’s Virtual World Tour saw a line-up of big-name DJs live stream sets from some of the most iconic nightclub venues in the world. Bootshaus, located in an industrial area along the River Rhine in Cologne, Germany, has regularly appeared in the Top 100 Clubs list, ranking number 6 in 2020, up two places from the year before. For its edition of the Top 100 Clubs Virtual World Tour, the club partnered with German DJ and producer Felix Jaehn who has achieved worldwide chart success with a number of tracks, remixes and collaborations. Arguably his biggest hit, a remix of Jamaican singer Omi’s ‘Cheerleader’, made it to #1 in 55 countries, including 6 weeks at #1 on the Billboard Hot 100. As a DJ, Felix has toured extensively, playing some of the biggest festivals and clubs around the world.

The task of designing and implementing the technical production for Felix’s DJ Mag livestream fell to Guido Schütz and his company LaserFrame together with regular collaborator Patrick Hirt of Creative Sounds. Having served as the exclusive technical service providers for Bootshaus for some time, Guido, Patrick and their teams are responsible for designing, maintaining and operating the club’s house rig as well as covering any additional requirements for special projects and one-off events. They also have extensive experience of production design for livestreaming, having previously partnered on the creation of ‘The Tunnel’, ‘The Cube’, ‘The Wharf’ and ‘The Tower’, which provided a wide variety of local DJs and brands innovative studio setups for their live streams and video recording sessions.

Elation Professional: Elite Multimedia and Elation to Showcase New Lighting Gear at August 31st Open House in Nashville

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Nashville-based Elite Multimedia Productions has added Elation Artiste Monet™, Artiste Mondrian™ and Protron Eclypse™ LED luminaires to its extensive inventory of professional live event lighting and is teaming with Elation to showcase the new gear at an Open House event August 31st at the Elite facility in Nashville.

“We are delighted to be partnering with our friends at Elite to demonstrate some of our latest lighting innovations,” stated Elation National Sales Manager John Dunn. “Our close relationship with Elite delivers significant value to customers in the form of more innovative products and greater service levels and we look forward to continuing that collaboration at this Open House.”

Thomas Gerdon designs TV Productions with GLP Creative Light 1 Plus

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Lighting designer Thomas Gerdon, from GERDON design, has recently taken several opportunities to use the new creative LED system Creative Light 1 Plus from GLP in various German TV productions—and has been extremely enthusiastic about its versatile application.

In the RTL game show ‘Du musst dich entscheiden’ (‘You have to decide’), working as lighting designer and lighting cameraman, he designed both the main set and a separate smaller set that was used for original soundtracks with the compact LED systems. “The small set was simply a less appealing conference room within the studio extension. The challenge was to turn it into a TV-compatible set—quickly and with a small budget that also looked like a show. We got around this by placing a couple of flight cases in the background and attaching the magnetic Creative Light 1 Plus to them. Light moods were set by remote control and everything was ready in five minutes,” said Gerdon.