by Bryan Cole
Speaker placement has to some always been a black art – sound being a technology that you can’t physically “see” it’s not always a simple self-explanatory thing. If you are installing a new sound system in your facility, one of the biggest influences on sound quality that you can have is to have an industry professional “measure” the room response using proper test equipment. This will allow you to understand more about what sound does to the room – or maybe better put – what your room does to the sound. So much of the end sonic product of a room is the result the room’s shape and structure, not the choice of loudspeaker as many would think. Unfortunately, churches all too often reach for the “best sounding” (aka best marketed) loudspeaker, and the result is less than hoped. A less costly loudspeaker, properly placed in a well-treated room, will allow your loudspeaker to do what it does best – deliver sound to the listener – while having the room do less of what it is good at: adding many more “out of time” arrivals at the listener’s ear.