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Social Media Time-Savers

Spend less time to do more
by Summer Pridemore

February 26, 2013

Everyone is busy, busy, busy

Ask someone how their week was, and you’ll probably hear the word “busy” somewhere in their description. And honestly, the same would probably be true for you and I. Why do we feel the need to sound busy? “Just staying busy,” is supposed to be a good answer, right?

Being busy isn’t necessarily a good thing or a bad thing, so the question becomes what are we so busy doing? Are we being efficient with our time? Are there other methods or tools that we could be using to better do the tasks we do every day? Are we letting inefficient methods take up our time, or worse, cause a distraction from what’s important?

Let me give you an example:  When I first started working in social media, I did everything manually. As in, I did every post, tweet and pin the moment before it posted.

That really meant two things:
1. I was constantly distracted from whatever else I was doing to go post or tweet something. I looked busy, but I was not getting as much done as I could.

Constant interruptions break your concentration. When you constantly break your concentration, you are making your job way harder than it has to be. Studies have shown that it takes approximately 15 minutes to reach a place of focused concentration. Thus, constant interruptions will stop you reaching that place. Now, I’m not talking about the breaks you need to take to clear your mind and get refocused. Things like getting a snack, going for a short walk, or reorganizing your space can definitely be good. No, I’m talking about the counterproductive interruptions that could have been easily avoided by a little bit of pre-planning on your part. Writing a blog post that should only take me about an hour has ended up taking me at least twice that long. Interruptions may seem harmless, but freeing yourself up from distractions that you can control and allowing yourself to concentrate can do wonders to your productivity!

2. I was inconsistent. Not that I have it totally nailed down to a science just yet, but I’ve come a long way.

Don’t get me wrong, sometimes the best tweets are the ones you think of on the spur of the moment, but you also need consistency. Being consistent across your different social media channels helps you make a reliable name for yourself in your industry, a constant channel for engagement, and a trustworthy source as a brand.

It’s not that I am any less busy now, but my social media work is more efficient. My quality of time is on the up and up, and my so-called “busy” work is on the down and down (I know, not a real phrase, but why not?)

When we become efficiently busy with an unbroken focus, a powerful thing happens. And when we join forces with technology built specifically for better time management, a really powerful thing happens. You see, when we take the time to evaluate what we are doing now, determine the right tools for the job, and make the necessary changes to do things better, we form healthy habits for success. We start taking time to assess productivity, and in turn, find ourselves freeing up time for more important tasks. It seems our efficiency can always be improved upon, and it’s up to us to make it happen!

But here’s the question: Do you have the right tools? Do you even know the tools available to you?

When it comes to productivity tools for social media, there are many social media aggregators available for free.HootSuite and Sprout Social are two of the most popular, so we won’t discuss them today. However, check out thissocial media aggregators article if you want to read more about them.

Below I’ve listed social media tools that let you plan, schedule, manage, or track your posts, tweets, or pins.

1. Pingraphy
For: Pinterest.
Being a pinterest fanatic, I recently started using Pingraphy. You can upload pins in one big batch, and then schedule them in your Pinterest feed to go out throughout the day, week, or whenever you prefer. Keep in mind though, research by Pinerly, the Pinterest analytics tool, says the optimal time for pinning is Saturday mornings and late weekday evenings between 8pm – 1am EST.
Read more helpful tips about Pingraphy here.

2. Tweetdeck
For: Twitter
Tweetdeck lets you to monitor and manage a large number of Twitter streams at once.  I like the ability to pick and choose which feeds I want to see at once, side by side. The activity column delivers real-time engagement news on the recent follows and favorites from the accounts I follow, which I love because I’m always looking for good new connections. If it wasn’t for Tweetdeck, I’d probably never see these new connections.
Features: Plan, schedule, manage
Read more helpful tips about Tweetdeck here.

3. Post Planner
For: Facebook
Some of you may enjoy Facebook’s option to schedule a post, by clicking on this button on your  Facebook page:


However, did you know there are even more ways to plan Facebook posts? Post Planner lets you put together schedule posts in the same format that Facebook does. What’s different and neat about Post Planner is the “suggestions” feature, which really comes in handy on those days that you can’t get your mind in gear; it provides ideas from a wide variety of categories to help you decide what to post about.
Read more tips about Post Planner here.

Summer Pridemore is the media marketing manager for ROAR.

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