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Epson Leads TFCinfo Projector Brand Strength Report

Report Finds Epson Projectors Deliver Superior Image Quality and Ease of Use

Epson is the most recognized multimedia projector brand in the industry, according to the recent TFCinfo Projector Brand Customer Perception and Preference Study 2015 that analyzes all aspects of projector brand strength, from business to entertainment. Experienced projector users and purchasers named Epson as the top brand associated with excellent image quality, ease of use and customer service support.

“Based on this most recent report, Epson projectors are viewed as both a value and a high quality investment, making Epson one of the most recognized, most used and most desired projector brands overall,” said Tanya Lippke, director survey market research-editor, TFCinfo.

The 14th annual projector brand benchmarking study measures projector brand strength through awareness, image and intent among experienced projector users and purchasers across the five most important market segments in the AV industry – large corporations, small and medium businesses, small office and home users, education, and government. Following are additional findings from the study:

– Epson is viewed as a quality brand that is reliable, delivers excellent image quality, ease of use, value, and is backed by excellent service

– Image quality is the most important brand affinity attribute and Epson was the most correlated projector brand to image quality; in addition color brightness is the most important component of image quality

– Epson is the most widely used brand in the education market and nearly half of all respondents surveyed state they would always consider Epson for purchase

– Epson is the most considered brand for purchase overall, with 40 percent of respondents saying they would always consider Epson

“This TFCinfo study provides valuable insight into the projector industry and shows that our efforts to deliver high quality images, reliability, ease of use, affordability, and excellent customer service are recognized and appreciated,” said Richard Miller, director, Projector Product Management, Epson America. “Epson projectors are purposefully built with features for specific applications and use cases. We will continue to improve our offerings and provide the superior projectors that our customers have come to expect.”

For more information on Epson projectors, visit

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