SFM Now Distributing Attero Tech Products
SFM, a distribution company serving the Canadian Pro Audio market, is proud to have been appointed the new exclusive distributor of Attero Tech products. Located in Fort Wayne, IN, Attero Tech is a leading provider of unique Dante networked audio interfaces. Attero Tech solutions help AV systems integrators reduce cost, improve audio quality, future proof systems, and meet their most unique design requirements. Leveraging their deep background in networking and audio theory, Attero Tech engineers have developed out-of-the-box solutions for virtually any connection scenario.
“The appointment of SFM as a distributor will substantially strengthen Attero Tech’s presence in the Canadian market which is of increasing importance for us,” states Mike Sims, Attero Tech’s Director of Marketing and Sales. “I’m thrilled to have a partner of SFM’s caliber. Many of SFM’s product lines are very complimentary to Attero Tech - particularly QSC’s Q-Sys and Symetrix. SFM is well established in the integration market and knows Dante well. I look forward to a far greater ability to grow and serve our Canadian customers through them.”
“Acquiring new brands is always a positive experience for us, especially when they complement our current portfolio. It is exciting to develop growth across various product lines and applications,” notes Caitlin Doherty,Pro Audio Product Manager at SFM. ” We look forward to our new partnership with Attero Tech.”